How to get brokers engaged with your empty commercial spaces:
- Depending on the size of the space and your ability to get people inside, host at your property several times a week. Have food from one of the nearby restaurants or coffee shops delivered and invite tenant rep brokers to walk through the space, in groups of no more than three.
- As you walk them through the space, provide them with the information of the building, the street and the growth drivers based on what is happening in the neighborhood. Explain to them the different ways the space can be used, whether it’s office, retail, or combining office and retail in a mixed-use capacity.
- Remind them of the incentives available if they were to bring in tenants and lastly, let them know your timings. Be clear with them about the timeline for when you need a lease signed and when you need the rent to start coming in.
The above steps will help you to build out a pipeline of tenants coming in to tour the space, by reducing friction and helping them to get their tenant knowledgeable.